The content of the course covers the knowledge needed to work as a Visual Merchandiser in the textile sector. Some of the content is generic to the Visual Merchandising profession and can thus be used in any sector of retail.
The content covers the following main topics and is divided into modules mentioned in chronological order:
|Understanding the company||VM01. Consumer behavior|
|VM02. Understanding the brand|
|Knowledge of Visual Merchandising||VM03. Colour|
|VM04. Visual Merchandising parameters|
|VM05. Styling of Mannequins|
|Planning and maintaining Visual & Commercial Merchandising||VM06. Space management|
|VM09. Training Visual Merchandising guidelines|
|Developing campaigns||VM10. Working with trends|
|VM12. Marketing action planning|
Typical learning time will be approximately 33 hours in total, consisting of 50 lessons of voiced over lectures, a few videos showing practical issues and smaller exercises.
On top of this the participant should calculate to spend arrpoximately 100 hours of homework preparing hand in assignments, which will require the participant to use all the gained knowledge from all different modules.