Through this module students should learn how to identify and understand trends and apply them to retail concepts.

Learning modules:

  • Introduction to tools and methods for trendspotting (sociology and the concept of trends) 
  • Trends in retail – historical overview and megatrends influencing retail
  • Inspirational stores – focus on technology

Through this module students should understand how a collection is build and how styles can be defined.

Learning modules:

  • Reading Excerpt of memo product development
  • Style cores
  • Analysing brand style
  • Exercise styleguide

Through this module students should understand how to develop instore marketing campaigns that communicate brand and suit the target group.

Learning modules:

  • Marketing action planning
  • Intro campaign assignment