VM-Textransf Project: Exhibit day in Greece (9/9/2013)

IDEC headquarters in Piraeus, Greece, hosted the second symposium exhibit day of VM-Textransf Project. During the presentation of the project, Signe Mørk Madsen, Head of Visual Merchandising Training area of TEKO-Via University, spoke about the need for an appropriate mix between the design of commercial areas and their management as a way to improve the selling process of fashion collections.
In the second part of the day, VM-Textransf project was introduced, informing about its goals and objectives, tasks to develop and the developing products to carry out this project.
Finally, every partner presented their particular textile and fashion characteristics of the different European regions involved in the project.
Also, Greece hosted the third monitoring meeting of the project funded by the European Union Lifelong Learning Programme. This meeting had as main objective the review of the status of the project, as well as the definition of the forthcoming activities and the quality of the activities as a result of this initiative.
The main goal of the VM-Textransf project is to transfer the innovative contents and methodologies aimed to those professionals who work in Visual Merchandising Scope.